Are you someone that is looking to build up your skills for 2018? Maybe you’d like to be more proficient with social media platforms. Perhaps you are a professional in a company or an entrepreneur building your own business that wants to be a stronger visual communicator. No matter your direction, there are (3) classes you should consider taking for the Winter/Spring session. Classes are taught by me, Michael Roach, and offered at the Arts Center of the Capital Region.
A recent survey by Redshift Research reported that nearly 60 percent of small businesses don’t have a website.
If your business has a website, consider yourself ahead of your competitors. Simply owning a site is just the beginning. To fully take advantage of business opportunities, you’ll need the knowledge many of your competitors don’t have… knowledge about HTML.
HTML or Hypertext Markup Language, is the code used to display content on the web. It’s the web code that introduces visitors to your products and services.
Some behaviors you just can’t change. As humans, we’re programmed to react and respond to images. What we see visually, makes a true and lasting impression on us.
In our personal lives, definitely. This is also true in business.
You want every piece of content you create to be read, shared, liked, tweeted about, and retweeted. You want your content to resonate with your audience. When users visit your website or your feed on social media, you want them to think, “Yes… I get it. This speaks to me. I can relate.” That connection is made when users perceive immediate value and credibility.