Are you someone that is looking to build up your skills for 2018? Maybe you’d like to be more proficient with social media platforms. Perhaps you are a professional in a company or an entrepreneur building your own business that wants to be a stronger visual communicator. No matter your direction, there are (3) classes you should consider taking for the Winter/Spring session. Classes are taught by me, Michael Roach, and offered at the Arts Center of the Capital Region.
“How to Visually Advertise Your Business”
Schedule: Jan. 18 – Feb. 22, 2018 – 6:00 PM – 8:00 PM (Thursdays), 6-week class
Learn how to connect your business’s visual content to the customer. See common pitfalls to avoid if you prefer a DIY approach. Learn what it takes for the big brands you admire to get advertising right. Whether you do it all yourself or if you trust your advertising to a firm, you’ll gain knowledge to save you time, energy, and money.
“Instagram for Business: A Crash Course”
Schedule: Feb. 3, 2018 — 10:00 AM to 04:00 PM (Saturday), 1 day class
Instagram is an online and very social community that no longer consists of just youth. Businesses and brands are making grand entrances on this platform. To succeed, you’ll need to add some visual skills to your business toolbox. Build your brand and get results on Instagram with this course.
How to Use Compositional Techniques in Design
Schedule: Mar. 29 – Apr. 19, 2018 – 6:00 PM – 9:00 PM (Thursdays), 4-week class
You’ve heard of the Rule of Thirds, grids, leading lines, and more ways to compose strong visual work. See why these rules work in many cases and understand how to break the rules to become more creative. Students will view visual media through the filter of these rules. They will observe how creatives adhere to these rules, yet defy them in other instances. At the end of the course, attendees will view visual content in a fresh, exciting, new way.
If you want to get a better handle on the skills needed to succeed in this fierce marketplace, enroll now!
The Arts Center of the Capital Region
265 River Street
Troy, NY 12180