Somewhere on the other side of the world, or perhaps even in your own city, a business like yours is pushing through toward business innovation. In the past, this business favored rigid ideas. This business has relied on processes and practices that had a predictable outcome. However, now in the present-day, something is quite different about this company’s strategies. What makes this business stand out in a sea of others that offer similar products and services to their customers? It was a revelation that hit the business’ leaders like a ton of bricks. Status quo thinking was killing innovation in their business. Another revelation—their strategies and tactics are no longer effective for a fast-moving market in which buyers have significant influence.