How to Increase the Quality of Positive Customer Interactions

Think about the last email you received from your cable service provider, your cell service provider, or your banking institution. This last email could also be a promotional message from an online retailer because of a past purchase. Did you open that email message? For that matter, do you typically open those messages? If you’ve ignored these messages, your provider, bank, or that retailer lost money they have invested to reach you.

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