Some behaviors you just can’t change. As humans, we’re programmed to react and respond to images. What we see visually, makes a true and lasting impression on us.
In our personal lives, definitely. This is also true in business.
You want every piece of content you create to be read, shared, liked, tweeted about, and retweeted. You want your content to resonate with your audience. When users visit your website or your feed on social media, you want them to think, “Yes… I get it. This speaks to me. I can relate.” That connection is made when users perceive immediate value and credibility.