Events

Don’t miss these upcoming events. If it’s a digital marketing, business strategy, creativity, career development, or personal branding workshop or class… check here often to add these dates to your calendar and see registration details. Also, see past events and topics.

Upcoming Speaking Events

October 3, 2018
Wed

Saratoga Fall Job Fair | “Connecting Your Talents – Your Way – to Your Audience” – Workshop | Capital Job Development Group | Saratoga Springs, New York

Since new opportunities are most often discovered through personal connections, I will outline and help you practice effective communication approaches that will match your own personal style with the audience in front of you.

Learn more


December 12, 2018
Wed

“How to Create Visual Content Your Audience Will Love” – Workshop | American Marketing Association/NY Capital Region Chapter | Albany, New York

Your audience is growing more and more sophisticated. They are attracted to eye-catching content that makes them click, subscribe, and buy. They are smart visual learners that can decide in mere moments whether or not to engage with you and your brand.

How do you address your audience’s needs? What will you do to stand out alongside competitors in your industry… or in the area? It takes a special set of skills to get noticed. Have no fear. These skills are not out of reach.

In this easy-to-follow workshop, you will learn how to get started with recognizing and creating visual content. You’ll also get familiar with simple, but effective digital tools. Engage readers of your blog, email subscribers, and reach your connections on social media.

Registration coming soon


Book Michael to speak at your event


Previous Speaking Events

September 19, 2018
Thurs

“Gaining new SaaS customers in a rapidly changing marketplace | Sharatoga Tech Talks | Saratoga Springs, New York


September 5, 2018
Wed

Schenectady Fall Job Fair | “Connecting Your Talents – Your Way – to Your Audience” – Workshop | Capital Job Development Group | Schenectady, New York

Since new opportunities are most often discovered through personal connections, I will outline and help you practice effective communication approaches that will match your own personal style with the audience in front of you.


August 9, 2018
Thurs

“Incredible Ways to Boost Business Productivity” – Workshop | Troy Innovation Garage | Troy, New York

As a business leader, do you find yourself spending more time on minor details, instead of on the big picture… your business’ growth? Or, perhaps your time is spent on tasks that are time-consuming. What if there were ways to free up your schedule and take the hassle out of pesky tasks? Would you employ these tips and tools? Register and get ideas to boost business productivity and experience more out of life.


July 31, 2018
Tues

“Stay Ahead with Digital Marketing” – Workshop | 142 Central Avenue, Albany, New York

Learn why and how organizations are employing a digital marketing approach to reduce cost, create customers, and meet overall business goals. The workshop takes place from 5pm – 6pm, followed by a social hour from 6pm – 7pm. At the social hour, make new contacts, meet business owners, and develop powerful connections.

Event hosted by New York Capital Region Hispanic Chamber of Commerce (NYCRHCC)


July 26, 2018
Thurs

“Storytelling for Business” – Workshop | Troy, New York

‘You’re so special to me.’ Almost every brand wants its customers to feel that way. What are customers saying about your company, products, and services? How do you make them feel?

To draw people in and get them to form a strong emotional connection to your brand, you must master the skill of business storytelling. Stories help you get your point across effectively in a way that makes people get interested. This workshop uncovers how you can convince, inspire, and influence with business storytelling.

Who Should Attend?
– startup founders
– human resource professionals
– salespeople
– marketers
– business professionals

What You’ll Learn
– storytelling tools and formats
– context really matters
– no conflict, no story
– consider your audience
– how to resolve a brilliant conclusion


June 26, 2018
Tues

“Engaging Today’s Distracted Consumer” – Workshop | New York, New York

As consumers, do we have too many options to choose from? Or, are we overloaded from all the notifications, pings, and media online and offline? It seems that every moment is scheduled and booked… leaving our senses flooded.

Is this the customer your brand is trying to reach—one who seems focused on everything at once? This presentation goes deeper than colors that make you do a double take. Join Michael Roach as he discusses a framework your brand can use to engage today’s distracted consumer. Learn how to get your customer’s attention and create memorable experiences.


May 24, 2018
Tues

“How to Visually Advertise Your Business” – Workshop | New York, New York

Learn how to connect your business’ visual content to your customers. Business owners often prefer a do-it-yourself (DIY) approach to advertising their products and services. If that’s you, see the common pitfalls to avoid. Learn what it takes for the big brands you admire to get advertising right. Whether you do it all yourself or if you trust your advertising to a firm, you’ll gain knowledge that will save you time, energy, and money.


Apr 2018

“Recognize & Unleash Your Talents” – Workshop | Capital Job Development Group Job Fair | Saratoga Springs, New York

Get practical tips on how to recognize your skills and communicate them with confidence during your job search. Co-presented with career and professional development coach, Bob Frederick of Employee Development Associates


Mar 2018

“Recognize & Unleash Your Talents” – Workshop | Capital Job Development Group Job Fair | Schenectady, New York

Get practical tips on how to recognize your skills and communicate them with confidence during your job search. Co-presented with career and professional development coach, Bob Frederick of Employee Development Associates.


March 2018

“How to Create Visual Content Your Audience Will Love” – Workshop | Capital Region Chamber | Albany, New York

In this easy-to-follow workshop, you will learn how to get started with recognizing and creating visual content. You’ll also get familiar with simple, but effective digital tools. Engage readers of your blog, email subscribers, and reach your connections on social media.


March 2018

“Recognize & Unleash Your Talents” – Workshop | Capital Job Development Group Job Fair | Albany, New York

Get practical tips on how to recognize your skills and communicate them with confidence during your job search. Co-presented with career and professional development coach, Bob Frederick of Employee Development Associates.


Oct 2017

“Marketing is a Must: Not Marketing Your Business is Not an Option” – Presentation | minority business group | Albany, New York

Creating that wonderful product, or coming up with that perfect service doesn’t mean you’ll have customers. Small businesses have to let people know about their products and services. Marketing can introduce the business to customers and create sales opportunities. Hear why marketing needs to be the activity you make a priority for your small business. The life of your business depends on it.


Oct 2017

“How to Attract Your Next Employer by Marketing Your Skills and Abilities” – Presentation | Capital Job Development Group Job Fair | Saratoga Springs, New York

Hiring managers don’t react to low-energy, unimaginative applicants who lack excitement. They respond to excited, confident individuals who know how to position themselves and frame their skills with the needs of the employer. If you also fail to distinguish yourself from other applicants, you won’t move forward. Help employers find you and choose you from the rest. This workshop teaches you how to market your skills and talents, and avoid mistakes when trying to attract your next employer.


Sept 2017

“How to Attract Your Next Employer by Marketing Your Skills and Abilities” – Presentation | Capital Job Development Group Job Fair | Schenectady, New York

Hiring managers don’t react to low-energy, unimaginative applicants who lack excitement. They respond to excited, confident individuals who know how to position themselves and frame their skills with the needs of the employer. If you also fail to distinguish yourself from other applicants, you won’t move forward. Help employers find you and choose you from the rest. This workshop teaches you how to market your skills and talents, and avoid mistakes when trying to attract your next employer.


Apr 2017

“Digital Traffic Patrol: Effective Ways to Monitor the Impact of Your Social Media Efforts” – Presentation | LESM Conference | Virtual

Find out how to effectively patrol social media traffic. See which metrics are worth measuring. Monitor sentiment within your community. Attendees will take away insights to create a stronger bond with citizens while keeping them safe offline and online.


Apr 2017

“Simple Marketing Concepts You Can Use as a Job Seeker to Get Noticed” – Presentation | Capital Job Development Group Job Fair | Saratoga Springs, New York

In a crowded job market, you need to stand out and get noticed. You can set yourself apart from others with some basic marketing tips and strategies, and on to securing your next career opportunity. Understand what you are really communicating when you forward that cover letter and resume. See which words show weakness and which words trigger a positive emotional response. Identify what works and eliminate actions that produce little return.

Book Michael to speak at your event