You don’t have to be a business or marketing expert to know about brands. As a consumer, you’re already quite knowledgeable about brands. Chances are, you’ve encountered at least five brands in the last five minutes… probably more. You encounter brands through print, television, radio, outdoor billboards, websites, and through social media… and the list goes on.
Are you someone that is looking to build up your skills for 2018? Maybe you’d like to be more proficient with social media platforms. Perhaps you are a professional in a company or an entrepreneur building your own business that wants to be a stronger visual communicator. No matter your direction, there are (3) classes you should consider taking for the Winter/Spring session. Classes are taught by me, Michael Roach, and offered at the Arts Center of the Capital Region.
Think about the last email you received from your cable service provider, your cell service provider, or your banking institution. This last email could also be a promotional message from an online retailer because of a past purchase. Did you open that email message? For that matter, do you typically open those messages? If you’ve ignored these messages, your provider, bank, or that retailer lost money they have invested to reach you.
Small businesses can leverage video marketing in many ways. But first, businesses have to realize that implementing this as a strategy is not a “silver-bullet.” It simply doesn’t happen overnight. It takes consistent work, time, bravery, and serious thinking to organize thoughts and refine them before pressing the “Record” button. Read on to get the video marketing tips small businesses should explore.
A recent survey by Redshift Research reported that nearly 60 percent of small businesses don’t have a website.
If your business has a website, consider yourself ahead of your competitors. Simply owning a site is just the beginning. To fully take advantage of business opportunities, you’ll need the knowledge many of your competitors don’t have… knowledge about HTML.
HTML or Hypertext Markup Language, is the code used to display content on the web. It’s the web code that introduces visitors to your products and services.
Social media has claimed its spot in culture and modern everyday living. Similar to that intelligent, frenetic, but likeable character in your favorite streamed show, social has won people over. Consumers and now businesses, see social media as an important vehicle for connecting with others.
Somewhere on the other side of the world, or perhaps even in your own city, a business like yours is pushing through toward business innovation. In the past, this business favored rigid ideas. This business has relied on processes and practices that had a predictable outcome. However, now in the present-day, something is quite different about this company’s strategies. What makes this business stand out in a sea of others that offer similar products and services to their customers? It was a revelation that hit the business’ leaders like a ton of bricks. Status quo thinking was killing innovation in their business. Another revelation—their strategies and tactics are no longer effective for a fast-moving market in which buyers have significant influence.
Some behaviors you just can’t change. As humans, we’re programmed to react and respond to images. What we see visually, makes a true and lasting impression on us.
In our personal lives, definitely. This is also true in business.
You want every piece of content you create to be read, shared, liked, tweeted about, and retweeted. You want your content to resonate with your audience. When users visit your website or your feed on social media, you want them to think, “Yes… I get it. This speaks to me. I can relate.” That connection is made when users perceive immediate value and credibility.
You worked all weekend to get your website’s content ready. Maybe this is you—the promising new business… the new startup. Launching a small business website was a good decision to help you reach potential customers.
I’ll be teaching a super-condensed crash course on Adobe Illustrator CC. With this program from Adobe, you can create bright, beautiful digital vector art. Sign up and use the software that world-class creatives use every day.
Create logos, lines, curves, and complex shapes. Want to know what the fuss is about? Want to know why Adobe Illustrator‘s tools are so unique?
New to Adobe’s Creative Cloud? Don’t worry. This course makes learning Adobe Illustrator easy and most of all — painless.