How to Increase the Quality of Positive Customer Interactions



Think about the last email you received from your cable service provider, your cell service provider, or your banking institution. This last email could also be a promotional message from an online retailer because of a past purchase. Did you open that email message? For that matter, do you typically open those messages? If you’ve ignored these messages, your provider, bank, or that retailer lost money they have invested to reach you.

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Video Marketing Tips for Small Businesses

Video Marketing Tips for Small Businesses



Small businesses can leverage video marketing in many ways. But first, businesses have to realize that implementing this as a strategy is not a “silver-bullet.” It simply doesn’t happen overnight. It takes consistent work, time, bravery, and serious thinking to organize thoughts and refine them before pressing the “Record” button. Read on to get the video marketing tips small businesses should explore.

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HTML 101 for Small Businesses – Wed., Feb. 15, 2017

A recent survey by Redshift Research reported that nearly 60 percent of small businesses don’t have a website.

If your business has a website, consider yourself ahead of your competitors. Simply owning a site is just the beginning. To fully take advantage of business opportunities, you’ll need the knowledge many of your competitors don’t have… knowledge about HTML.

HTML or Hypertext Markup Language, is the code used to display content on the web. It’s the web code that introduces visitors to your products and services.

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is-status-quo-thinking-killing-innovation-in-your-business

Is Status Quo Thinking Killing Innovation in Your Business?



Somewhere on the other side of the world, or perhaps even in your own city, a business like yours is pushing through toward business innovation. In the past, this business favored rigid ideas. This business has relied on processes and practices that had a predictable outcome. However, now in the present-day, something is quite different about this company’s strategies. What makes this business stand out in a sea of others that offer similar products and services to their customers? It was a revelation that hit the business’ leaders like a ton of bricks. Status quo thinking was killing innovation in their business. Another revelation—their strategies and tactics are no longer effective for a fast-moving market in which buyers have significant influence.

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3 Common Misconceptions About Creating Visual Content

3 Common Misconceptions About Creating Visual Content



Some behaviors you just can’t change. As humans, we’re programmed to react and respond to images. What we see visually, makes a true and lasting impression on us.

In our personal lives, definitely. This is also true in business.

You want every piece of content you create to be read, shared, liked, tweeted about, and retweeted. You want your content to resonate with your audience. When users visit your website or your feed on social media, you want them to think, “Yes… I get it. This speaks to me. I can relate.” That connection is made when users perceive immediate value and credibility.

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Adobe Illustrator CC Course – March 2015

adobe-illustrator-cc-crash-course-march-2015

I’ll be teaching a super-condensed crash course on Adobe Illustrator CC. With this program from Adobe, you can create bright, beautiful digital vector art. Sign up and use the software that world-class creatives use every day.

Create logos, lines, curves, and complex shapes. Want to know what the fuss is about? Want to know why Adobe Illustrator‘s tools are so unique?

New to Adobe’s Creative Cloud? Don’t worry. This course makes learning Adobe Illustrator easy and most of all — painless.

Get inspired.

Create.

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5 Tips to Better Mobile Engagement

5-tips-to-better-mobile-engagement

Users are accessing your content on mobile devices. But, are they really engaging with you and your brand? To retain interest, you must go beyond simple mobile engagement. If you have a strategy in place to engage mobile users, then you are almost there. Let’s examine how to work toward better mobile engagement that will keep your customers interested and excited.

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