Small businesses can leverage video marketing in many ways. But first, businesses have to realize that implementing this as a strategy is not a “silver-bullet.” It simply doesn’t happen overnight. It takes consistent work, time, bravery, and serious thinking to organize thoughts and refine them before pressing the “Record” button. Read on to get the video marketing tips small businesses should explore.
A recent survey by Redshift Research reported that nearly 60 percent of small businesses don’t have a website.
If your business has a website, consider yourself ahead of your competitors. Simply owning a site is just the beginning. To fully take advantage of business opportunities, you’ll need the knowledge many of your competitors don’t have… knowledge about HTML.
HTML or Hypertext Markup Language, is the code used to display content on the web. It’s the web code that introduces visitors to your products and services.
Social media has claimed its spot in culture and modern everyday living. Similar to that intelligent, frenetic, but likeable character in your favorite streamed show, social has won people over. Consumers and now businesses, see social media as an important vehicle for connecting with others.
Somewhere on the other side of the world, or perhaps even in your own city, a business like yours is pushing through toward business innovation. In the past, this business favored rigid ideas. This business has relied on processes and practices that had a predictable outcome. However, now in the present-day, something is quite different about this company’s strategies. What makes this business stand out in a sea of others that offer similar products and services to their customers? It was a revelation that hit the business’ leaders like a ton of bricks. Status quo thinking was killing innovation in their business. Another revelation—their strategies and tactics are no longer effective for a fast-moving market in which buyers have significant influence.
Some behaviors you just can’t change. As humans, we’re programmed to react and respond to images. What we see visually, makes a true and lasting impression on us.
In our personal lives, definitely. This is also true in business.
You want every piece of content you create to be read, shared, liked, tweeted about, and retweeted. You want your content to resonate with your audience. When users visit your website or your feed on social media, you want them to think, “Yes… I get it. This speaks to me. I can relate.” That connection is made when users perceive immediate value and credibility.
You worked all weekend to get your website’s content ready. Maybe this is you—the promising new business… the new startup. Launching a small business website was a good decision to help you reach potential customers.
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Have something important to say about your business? Maybe you want to let people know about that new product you are launching. You know – that product of yours that will soon be hitting the shelves. Know that timing is everything when you plan to market and promote anything related to your business.
Users are accessing your content on mobile devices. But, are they really engaging with you and your brand? To retain interest, you must go beyond simple mobile engagement. If you have a strategy in place to engage mobile users, then you are almost there. Let’s examine how to work toward better mobile engagement that will keep your customers interested and excited.
Setting real and attainable goals are necessary for your business. As an entrepreneur, defining business goals can be a challenge, but it’s not as hard as you think. To get started setting business goals, think about what you’d like to achieve. Then, identify meaningful numbers that reinforce those goals.
Make yourself accountable for your long or short-term business goals.